GOVPH

Visitors and enterprises flock to “FoodPhilippines” Pavilion at 4th China International Import Expo in Shanghai

10 November 2021 – The Philippines capped another successful and fruitful participation in the annual China International Import Expo (CIIE), as over 6,000 visitors flocked to this year’s FoodPhilippines Pavilion and a number of high-value deals were signed.

Located at the Food and Agricultural Products Hall of the sprawling National Exhibition and Convention Center (NECC) in Qingpu District, the 108-sqm. Pavilion was formally inaugurated on 06 November.

Trade and Industry Secretary Ramon M. Lopez keynoted the ceremonies and delivered felicitations by video. Doing the ribbon-cutting honors were Philippine Ambassador to China Jose Santiago L. Sta. Romana, Philippine Consul General in Shanghai Josel F. Ignacio, Chinese Ministry of Commerce (Asia Division) Deputy Director General Luo Xiaomei and Liwayway (China) Co. Ltd. President and CEO Larry Chan. Attendees were treated to a Kappa Malong Malong dance performance by the Pinoy Teachers Association in Shanghai.

Open for the duration of the CIIE (05-10 November), the FoodPhilippines Pavilion showcased fresh produce, food products and services under the “healthy and fresh” banner from 40 food manufacturers and specialty companies exhibiting both onsite and online.

The Philippine Pavilion was the stage for other Philippine activities at the CIIE as well. In the presence of Ambassador Sta. Romana and the Philippine delegation, a number of purchase agreements valued at close to USD 150 million were signed at the Pavilion on its inauguration day.

The Pavilion featured food sampling, cooking demonstrations utilizing featured produce and ingredients.

FoodPhilippines has been the Philippines’ collective food export brand for the CIIE. It underscores the rich and diverse heritage of the Philippine food landscape through the select group of exhibitor-companies from the country’s food manufacturing and related services sector. This group includes micro, small and medium enterprises (MSMEs), in keeping with the Philippine government’s push to advance this sector as an integral component of its export industries.

For the first time at the CIIE, the Philippine Pavilion stood alongside that of a major Philippine corporate player in China, Liwayway China Co. Ltd.. The company’s Oishi line of snacks has been officially recognized as a “Shanghai Famous Brand” and, later, a “China Famous Brand”, in 2001 and 2006, respectively. Liwayway’s eye-catching old-Manila-themed Pavilion featured both a Chinatown arch and Intramuros (Manila’s walled city) gate, both highlighting Philippine heritage and the country’s long-standing ties with China. 

With both representing the Philippines, the two Pavilions maximized synergies made possible by their adjacent locations to boost cross- and through tie-ups and joint promotional activities that included games and prize raffles. END

Marriage Banns: Mr. Garfield Auayang and Ms. Widelmina Olivas

Philippine Investment Forum-Shanghai draws tech & innovation managers, movers and merchants

PHILIPPINE INVESTMENT FORUM-SHANGHAI DRAWS TECH & INNOVATION MANAGERS, MOVERS AND MERCHANTS

08 November 2021 – Close to 170 enterprises and organizations, many represented by C-suite executives, attended the very first and resoundingly successful Philippine Investment Forum (PIF 2021 held on 05 November at the Parkyard Hotel in Shanghai’s showcase New Pudong District.

Organized by the Philippine Consulate General with the local Philippine Trade and Investment Center (PTIC) and Philippine Department of Tourism Office, PIF 2021 was principally directed at the investment communities, locator enterprises and entrepreneurs of the Shanghai’s sprawling, 95-sqm. Zhangjiang Science City (ZSC).

Dating back to 1992 and touted as ‘China’s Silicon Valley’, ZSC is home to over 18,000 enterprises, 53 regional headquarters of multinational corporations, and 828 high-tech enterprises. With many of these companies actively seeking joint ventures, overseas start-ups for venture capital funding, as well as markets for their products and services. the Consulate General’s team saw ZSC as a fecund wellspring of investments and business in the Philippines.

Visiting from Beijing, Philippine Ambassador to China Jose Santiago L. Sta. Romana opened the Forum and welcomed attendees. Emphasizing the Philippines’ re-emergence from the pandemic, he cited the strong recovery of Philippine GDP and key industrial sectors, the Philippines high credit ratings, and the recent slew of legislated economic reforms and investment incentives.

Keynoting the Forum via recorded video, DTI Secretary Ramon M. Lopez urged Chinese companies to consider areas for collaboration, leverage the strengths of the Filipino workforce, and explore complementarities between the two countries. The Secretary pitched IT/BPM, electronics, automotive, aerospace, copper-nickel and hyperscalers, agri-business, infrastructure, manufacturing and real estate development as top industries with most potential for investors.

Addressing the event, Invest Shanghai Vice President Mme. He Weichen, naming the Philippines as Shanghai’s third-top partner for outbound capital investments among Belt-and-Road countries.

A video address by DTI Undersecretary Rafaelita M. Aldaba kicked off the technical presentations. She provided a comprehensive overview of “The Philippine Innovation Ecosystem and Tech Startups in the Philippines”, a major area of interest for ZSC-based firms.

PTIC-Beijing Commercial Counsellor Glenn G. Peñaranda spoke on the Philippines’ “New Energy Developments and Policies”, PTIC-Guangzhou Commercial Consul John Paul B. Iñigo outlined “Opportunities in Infrastructure and the Construction Sector”, Agricultural Counsellor Ana Gracia Maria . Abejuela highlighted “Investment Opportunities in Philippine Agriculture”, and PDOT-Shanghai Tourism Attaché Ireneo H. Reyes presented “Investment Opportunities in the Philippine Tourism Sector”.

Bank of China-Manila Chief Deng Jun and Chinese electric vehicle manufacturer Enovate Motors Regional General Manager Dong Liang validated the Philippines’ many selling points with their respective testimonials on the Philippines’ investment and business landscape.

Wrapping up the Forum was Philippine Consul General in Shanghai Josel F. Ignacio, who offered a synopsis of the proceedings. He exhorted attendees to echo the information gathered from the Forum in their management board rooms, and translate interest into concrete overtures and ventures.

Also gracing the PIF were Zhangjiang Group Party Secretary and Chairman Yuan Tao, Vice Mayor Wang Wei of Yiwu City (Zhejiang Province), regarded as China’s e-commerce hub and the “World’s Largest Wholesale Market”.

Maximizing use of the Forum as a platform to promote Filipino culture as well, PIF attendees were treated during the break to Filipino musical numbers and a sumptuous repast of popular Filipino dishes and snacks especially arranged by Parkyard Hotel. Gifts and roundtrip travel packages to the Philippines were also raffled off to lucky participants.

The PIF closed with the awarding of plaques of appreciation from the Department of Trade and Industry and the Consulate General to Parkyard Hotel and its General Manager Mr. Tony Azarias, for their generous hosting of PIF 2021.

The PIF took place on the sidelines of the 4^th China International Import Expo (CIIE), the world’s first and largest import-themed trade exhibition.  END