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Shanghai, 22 June 2021 - Exploring market opportunities for Philippine products in China’s only cosmetics industry hub, the Philippine Consulate General’s Economic Officer Consul Conrado B. Demdem, Jr., and Commercial Vice Consul Mario Tani attended the Fengxian Oriental Beauty Valley Promotion Conference on 21 June at the J.W. Marriott Hotel in Fengxian District, Shanghai.

Also in attendance were diplomats from the consular missions of Belgium, Hungary, Indonesia, Japan, Malta, Malaysia, Mongolia, Pakistan, Panama, Singapore, Switzerland, UAE, UK, US, and Venezuela, alongside representatives of various Shanghai-based business chambers and enterprises.

Organized by the Shanghai Foreign Affairs Office and the Fengxian District People’s Government, the event was hosted by Fengxian District Party Secretary Mr. ZHUANG Mudi, who keynoted the proceedings. He reiterated the government’s vow to open the District’s doors “wider and wider” to foreign enterprises and talents, and its resolve to grow Fengxian into the “Cosmetics Capital of the World” via a conducive business environment and the necessary infrastructure. Other officials addressing the gathering were Acting District Mayor Mr. Yuan Quan, Deputy District Mayor Mr. GU Yi, Shanghai Commerce Commission Vice Chairperson Mme. ZHU Yi, and Standing Party Committee Member Vice Director Mr. GU Yaoming.

Recognizing market opportunities arising from Fengxian’s roadmap, Consul Demdem and Vice Consul Tani made a pitch for Philippine health and beauty products including coconut-based cosmetics goods, in brief talks with Party Secretary ZHUANG and Vice Director GU at the close of the event.

The Shanghai Municipal People’s Government (SMPG) has made the Fengxian Oriental Beauty Valley the core pilot area for the city’s health industry, which is set to grow to RMB 100 billion (US$15.4 billion) by 2025. END

 

Shanghai, 13 June 2021 – Hundreds of guests craving for a taste of the Philippines trooped to the first-ever Fiesta Filipinas -- Kain Na! event in Shanghai on June 13, 2021 at Found 158, Shanghai’s popular open-air dining complex.

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Helmed by the Shanghai Office of the Department of Tourism and the Philippine Trade and Investment Center (PTIC Shanghai) with the support of the Philippine Consulate General, the event trained the spotlight on Filipino cuisine and festival culture.

Seven locally based Filipino cooks served up classic Filipino dishes to over 800 guests that included Chinese and other expatriates in Shanghai and, not surprisingly, a huge crowd of Filipino kababayans eager for a taste of home.

Featured were Filipino favorites such as lechon kawali, sisig, adobo and halo-halo. The best of Philippine food products and ingredients were also on centerstage, which the Filipino cooks took full advantage of in their creations: sisig using Century Tuna, halo-halo topped with Pong Pong banana chips, dessert balls with MY San Graham crackers, bibingka based on Coco Mama coconut cream and maja blanca spiked with Tanduay Rum – a fresh and enticing take on this classic kakanín. 

The event also proved an excellent platform for promoting Filipino products. Liwayway of Oishi snack-fame, showcased its latest line of new snacks and beverages. Super Coco presented its famous virgin coconut oil and coconut-related products. Juga brand’s purees highlighted the singular brand of sweetness of Philippine mangoes in refreshing smoothies.

The booths drew crowds and saw fast-moving inventories, with further sales realized via e-commerce platforms such as T Mall, JD.com, Taobao, Pinduoduo and Suning.

“Thfiesta2cc1is initiative is in line with the Department of Tourism KAIN NA program, to promote Philippine gastronomy to the international market”, according to PDOT Chief Ireneo Reyes. PTIC head Tani, for his part, underscored the event’s role in increasing Philippine food exports to China, citing the introduction of over 20 various products to the Chinese mainstream market in the fresh and processed food categories.

Opening the event, Consul General Josel F. Ignacio proudly observe “that Filipino food is finally taking its rightful place, literally, on the table, and that the past decade has seen interest in Filipino cuisine surge globally” . Citing the success of Filipino restaurants and pop-ups in around the world, “Surely, Shanghai, a global city in its own right, should not be far behind”, he said.

Folkloric dances from Tribu Hiligaynon, a Filipino Community group performed the Masskara and Dinagyang festival dances which wowed both Filipino and Chinese crowds.

fiesta3cc1The event drew a Chinese social media coverage of the event was extensive, as the DOT enlisted the draw of popular vlogger Chang Lin, known to followers as “Travel Lin”, who featured the event live to 11 million viewers for 1.5 hours, earning over 2,813 comments and a million likes. A two-minute highlights video on her Weibo page garnered 700,000 views and 2,400 likes. 

At the sidelines of the event, the Consulate General also entertained inquiries and registrations for overseas absentee voting, from participating Filipino expatriates. END

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On the final episode of #FiestaFilipinas, we bring you to discover a gem tucked away in the southern part of the Philippines—Mindanao! Join the Department of Foreign Affairs as we take you on a journey to the cities of Zamboanga and Basilan, where you can marvel at the intricately-woven Yakan cloth, traditional indigenous music, and the peaceful sceneries of the Lami-Lamihan Festival!

The Lami-Lamihan Festival of Lamitan in Basilan is a celebration of the rich culture of the Yakan tribe and is a way to promote cultural harmony among the people from the Yakan, Tausug, Muslim, and Christian communities in the area.

Join us for the finale event of #FiestaFilipinas featuring the Lami-Lamihan festival on June 26, 2021, 10:00 a.m. (local time) on https://www.youtube.com/watch?v=ruAHTfp4ZTE.

agricounselormeetVisiting Agricultural Counselor Abejuela in consultations with Consul General Ignacio (2nd from L) Consul Demdem (L), and Commercial Vice Consul Tani. 

Shanghai, 15 June 2021 – Consul General Josel F. Ignacio received today visiting Philippine Agricultural Counselor Ana Gracia Maria B. Abejuela at the Philippine Consulate General in Shanghai.

Based in Beijing, Counselor Abejuela was in town for a series of engagements, and paid a call on the Consulate General to discuss the latter’s priority projects in the Shanghai area for the remainder of the year. Also present were Economic Officer Consul Conrado B. Demdem, Jr., and Commercial Vice Consul Mario Tani.

Key undertakings discussed included the Philippines’ participation in this year’s edition of the China International Import Expo (CIIE), the world’s first and import-focused exposition, where Philippine sales and deals have performed solidly since the inaugural staging in 2018.

Both sides also discussed plans to hold an Agribusiness Webinar for Filipinos in Shanghai and surrounding provinces within the year, to encourage them to invest and engage in agribusiness in the Philippines, and avail themselves of the various support programs of the Department of Agriculture.

Consul General Ignacio conveyed the Consulate’s enthusiasm in pursuing these initiatives and its full support in seeing them through to realization and success. END  

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