SHANGHAI, 02 April 2025 – Newly arrived Philippine Department of Tourism Office, Shanghai (PDOT-Shanghai) Tourism Attaché Francisco Hilario M. Lardizabal called on Acting Head of Office Consul John Francis S. Herrera, initiating dialogue and outlining his overall plans and strategies to create the tourism pull needed to draw more Chinese toursits to the Philippines.

Tourism Attaché Lardizabal  noted the great potential that the Chinese market has to boost tourism arrivals and is particularly keen on tapping the millenial and Gen Z crowd in China, who form an untapped sweetspot, possessing the spending power and desire for wanderlust.

Consul Herrera assured Tourism Attaché Lardizabal Post’s usual continued cooperation and assistance in supporting the initiatives and activities of PDOT-Shanghai in support of Philippine tourism. END