SHANGHAI – The Philippines capped another sterling stint at China’s – and the world’s -- largest import-themed expo, as its fresh produce and food products copped USD 1.1 billion-worth of sales and deals.
A total of 16 Philippine agricultural and food industry exhibitors took part in the 6th China International Import Expo (CIIE) held earlier this month, on 5-10 November, at the National Exhibition and Convention Center in Shanghai.
Buyer interest was high not only for the Philippines mainstay exports to China of bananas and pineapples, but also for recent market entrant fresh durian; and goods being mainstreamed into the Chinese market, such as seafood, specialty coffee and others.
Philippine sales at the CIIE has seen sustained year-on-year gains. This year’s billion-dollar result nearly doubles 2022’s USD 655 million, and represent an almost ten-fold increase from the Philippines’ USD 128-million outcome from the maiden CIIE in 2018.
This makes the CIIE one of the most fruitful overseas trade events for the country, and a key platform for promoting exports to China under the “Food Philippines” banner.
Philippine participation in the CIIE is helmed by the Department of Trade and Industry, Department of Agriculture, and Center for International Trade Exhibitions and Missions, with the support of the Philippine Exporters Confederation, Inc., (PhilExport), the Federation of Filipino Chinese Chambers of Commerce & Industry, Inc. (FFCCCII), and the Philippine Consulate General in Shanghai. END
