Consulate General joins CENTURY PACIFIC Launch of “Unmeat” plant-based food line in SHANGHAI
Consul General Ignacio (center) joins Century Pacific Senior Marketing Manager Ms. Cheng Ninghua (2nd from right) at launch of Century’s “UnMeat” plant-based food line. Joining them are Vice Consul Mario Tani (right), Consul Conrado Demdem, Jr. (2nd from left), and Ms. Vicky Wang, PTIC interpreter (left).
Shanghai, 28 April 2021 – The Philippine Consulate General in Shanghai joined the Century Pacific Shanghai Company Ltd. (CISCL) in the first overseas launch of Century’s new “unMEAT” line of plant-based, meat alternative food products at the COLCA Restaurant in the upscale Shanghai district of Hongkou.
Century’s unMEAT product line is made entirely from plant-based proteins, and are preservative-, cholesterol-, dairy- and trans-fat-free. It is positioning itself in China’s substantial and fast-growing market for plant-based and health food options, driven by high disposable incomes, and increasingly ecologically aware, health conscious and discriminating consumers.
Formally launching the line from Manila via online video link, CISCL General Manager Adrian Campillo affirmed Century Pacific’s resolve to gain a firm foothold in the fast-growing plant-based market in China.
In his own address, Philippine Consul General Josel F. Ignacio congratulated Century Pacific on its entry into this important segment in China’s food industry. Citing Century’s track record of excellence and innovation, together with the affinity between Filipino and Chinese tastes, expressed confidence that the new product line will thrive in the Chinese market.
Vice Consul Mario Tani of the Philippine Trade and Investment Center-Shanghai also welcomed the line’s launch against the backdrop of the prevailing conducive economic climate in China, its investor-friendly policies, rising per-capita disposable incomes, and growing plant-based and meat-alternative market.
Also gracing the launch was the Honorary President of the Shanghai Cuisine Association, Mr. Shen Si Ming, who extolled the virtues of healthful diets, and plant-based meat alternatives as he congratulated Century Pacific on the introduction of this product line. At the ceremony’s close, the Consulate General’s delegation, which included Consulate Economic Officer Consul Conrado B. Demdem, Jr., and PTIC-Shanghai interpreter Ms. Vicky Wang, joined Chinese guests in savoring a banquet of special dishes and recipes featuring unMEAT and other Century Pacific products prepared onsite by renowned Chinese Chef Qian Yi Bing, founder of Fusion Creative Kitchen.
Founded in 1978, Century Pacific Food, Inc. is the owner of the Century Tuna, 555, Birch Tree Milk, and Argentina brands, among others. As one of the Philippines’ biggest food companies, it has been bringing high-quality Philippine products to China through CISCL. END
